Let’s Play Ball!

Detroit’s historic Palms Building, directly across from Comerica Park, home of the Detroit Tigers, became our canvas during the 2012 World Series. Utilizing a powerful light-projection mapping system, we projected graphics, animations, messaging, and incredibly breath-taking, larger-than-life images onto the façade of the Palms. The various segments of these projections were time-synched to run before, during, and after the games to provide timely and relevant experiences to passersby, crowds in and around the stadium, and anyone else in the general vicinity of Foxtown for the World Series.

Over the course of two nights, this epic video installation captured the attention and imaginations of 180,000 fans inside the stadium, as well as a countless number of people outside the ball park.

Palms Building