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Pepsi Bioreactive Concert

At first, bioreactive sounds like something out of a superhero movie. While the crowd was packed with party-goers giving super hero dance performances, this show was very much fueled by living, breathing human beings. Using state of the art Lightwave technology, each partygoer wore a wristband that monitored their heart rates, movements, temperatures, and the volume of the music around them for one massive dataparty.